Read the full article here.
The Whale Song Project from mitch alison on Vimeo.
Papervision Showcase has an article outlining the technical attributes of the microsite here.
The Whale Song Project
This is a new award entry video for the 'Whale Song Project'. I wish there was a 'best award entry video' award, because the amount of work that goes into these things is ridiculous.
Mini ad to be featured in CREATIVE magazine
Here's something you can't do online. A good old fashioned Scratch n' Sniff ad. We entered this in the Mini Creative Challenge. Look out for it in the February issue.
Karaoke Carols
The Problem: Woolworths really needed to increase visitors to their Xmas microsite, without spending more on media. We needed a way to spread the message that wouldn't cost anything. The Solution: We created a piece of online content called Karaoke Carols, which we embedded into the microsite. It allowed you to sing-a-long to your favourite carol, record it, then send to your friends and family, or post on Facebook. The Results: Karaoke Carols was an immediate success. There was a 46% increase in visitors to the site and thousands of e-cards were sent. It was also picked up on bannerblog.com.au.Whalesong has been shortlisted for best Microsite.
Blackberry Banner on MTV one80 Project
The One80 Project is a competition for aspiring Writers and Directors. This Banner is targeted at them. To see the Banner from the start, hit Refresh in your browser.Two Bronzes. Whale Song in the Website category, and Timeless in the Telecommunications Effectiveness category.
Optus Whale Song has been accepted for entry into Directory 13, the world’s first quarterly showcase of the best in direct.
Optus Whale Song is in the book for Website/Microsite and Integrated campaigns.
Check it out here.