Samsung Mobile have launched a new ‘Social Hub’ feature that integrates all your social networks into one place. To promote it, we’ve created this online experience, starring a character that knows everything about everybody in his social life.
The experience allows you to add 4 FB friends into the video. For example, your friend who is most desperate will be inserted into this ‘Lonely Hearts’ poster.
We’ve also created an interactive social media timeline below the video scrubber. This allows you to see all the relevant social media. In this way, the entire experience is really a product demo.
Full Social Media Integration.
Rich Media Video Placements
And standard versions.
To experience it live, visit mrknowitall.com.au
NRMA ‘Car Inspector’ iPhone App
I'm proud to say our first in-house iPhone app is finally in the App Store, and it's already doubled targets in just 2 weeks. 'Car Inspector' is an app that allows you to instantly compare the latest safety, environmental and security information between any new cars in Australia. We created it for NRMA, a large insurer in Australia. Check it out in the App Store and feel free to rate it.
One Show Interactive 2010
'Whale Song' has received a Merit Award in the Website category at One Show Interactive. Click on the image to see it on the One Show website.
Optus FIFA World Cup Soccer site
This is a new site to promote Optus' sponsorship of the World Cup. The site is fairly basic because our focus is going to be on live mobile streaming of the games. To view the website, click on the image to the left.Many profess to be digital experts, but there are only a valued handful who truly live and breathe online. That’s Mitch. As a senior creative on the Insurance Australia Group digital account, he consistently saw beyond the brief to create truly innovative online strategies and concepts. Mitch cares about more than winning awards - he delves deeply into his client’s business to understand the context, and delivers commercially astute solutions. Often with a twist! If you get a chance to work with Mitch, do. Bet you’ll learn something. April 21, 2010
Top qualities: Great Results, Expert, Creative
Check it out on my Linkedin.
Linkedin Recommendation
I got such a glowing recommendation from a Client, that I thought I'd better share it. Kara was the previous Head of Digital Marketing at IAG, Australia's largest insurer. Thanks @karaward.
Mark Website
Finally! This is the new website for Mark. Like all in-house projects its been hanging around forever, but now its finally live. If you’re thinking , ‘its just a blog’ you’re absolutely correct. The design is deliberately simple. No whiz bang Flash graphics. Just a simple site where the content is king and social media is totally integrated. Content like creative work, case studies, job ads, Google Reader feeds, Last.fm plays, Flickr photos, Tweets and Delicious tags. Besides coming up with the approach, I’m also the daily admin and writer on the site. Enjoy. ps: To view the site, click on the image on the left.
Whalingships
Here's a cool idea for a FB app. Remember that classic game Battleships? Well in this version you get to sink whaling ships with your FB friends. Trying to sell it into Optus on the back of the Whale Song, but I don't think its going to cut it. Any anti-whaling organizations out there interested in this idea?
Caples 2010
Whale Song has won Silver in the best Website/Microsite category. Pretty happy with the result, seeing as the competition in Direct is now pretty stiff to say the least. A lot of the great integrated work from Cannes was entered this year.The Optus One80 Banner has been showcased on Bannerblog. Check it out here.
Bannerblog.com.au
Not really a fan of banners per say, but it's nice to do a good one. Tom Hardwidge one of the Editors of Bannerblog commented: 'Love this. Simple and considered.'Our ad has won. See article here.